Soul Central Pilates

Soul Central Pilates’ previous website felt very corporate and wordy. It did not do justice in reflecting the quality and variety of classes available, nor was it optimised. The client had experienced a significant increase in members due to the uptake in online classes since the pandemic, wanted a site that was more professional-looking and also user-friendly so that she could easily make updates and add fresh content.

We created a clean and inviting website, with a logical structure and navigation so that readers could easily find information about classes and retreats, and view prices and a timetable. The site is desktop and mobile-friendly, integrated with social channels, and has a Google Business listing to capture reviews. It captures the client’s warmth and personality, with new photography and a colour palette that is relaxing and calming in line with the brand ethos. The copy has been simplified and optimised for search engines, with meta titles and meta descriptions also written.