Pall Corporation is a global leader in high-tech filtration, separation, and purification, serving the diverse needs of customers across the broad spectrum of life sciences and industry.
They wanted to launch a new product - a diaphragm replacement valve - through a targeted campaign. The initial phase was an awareness one requiring an infographic to be used across socials.
The client wanted the infographic to quantify the pain points of existing diaphragm valves, rather than showcase Pall’s new solution.
The infographic focusses on the problems with diaphragm valves by depicting these in a clear and easily-understood way that would have otherwise been far too complex and text-heavy as a leaflet.
By designing the infographic as being able to be broken down into individual factoids, with a link to the complete infographic, we extended the life of the social media campaign. Creating bite-size information that is also understood as a whole picture requires clarity of logic and design.