Client: NUJ

Requirement: Graphics for office interiors

The challenge

The National Union of Journalists (NUJ) is a trade union for journalists in the UK and Ireland, with 38,000 members.

We were appointed to work alongside leading architects Pascall + Watson on the interior graphics and wall art during the major refurbishment of NUJ’s London HQ.

They briefed us to create a timeless yet modern theme in tune with the rich history of their membership base. The goal was to create pieces of art that would both inspire staff and visitors and be the basis of discussion.

The solution

We looked to unearth and celebrate esteemed NUJ members, past and present, through renowned quotes.

In keeping with the brief and the spirit of the NUJ, we commissioned leading London letterpress artist Alan Kitching RDI AGI Hon FRCA to produce each quote in letterpress print. The result was an eye-catching and thought-provoking series of quotes, with each as unique in its finish as the very quote itself.

The creative theme and artworks were rolled out on key promotional items to connect with – and inspire – current members and to appeal to journalists of all ages to take up NUJ membership.

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