Stakeholder newsletter for leading global investment manager M&G to showcase their charity projects.

Requirement: Newsletter Design


The challenge

M&G has actively managed investments for individual and institutional clients for over 80 years, taking a long-term and conviction-led investment approach. M&G is also known for its on-going support of charitable and local community activities. We were appointed to create and design their Charity Update newsletter, aimed at stakeholders. It had to be in-line with the client’s corporate design guidelines yet appeal in a way that was highly sympathetic to the subject matter.

The solution

Within the guidelines set, we designed an engaging and clearly laid-out newsletter to showcase a number of good causes supported by M&G, and increase participation in the funding events available and even endorsement