Client: M&G

Requirement: Newsletter

The challenge
M&G has actively managed investments for individual and institutional clients for over 80 years, taking a long-term and conviction-led investment approach. M&G is also known for its on-going support of charitable and local community activities.

We were appointed to create and design their Charity Update newsletter, aimed at stakeholders. It had to be in-line with the client’s corporate design guidelines yet appeal in a way that was highly sympathetic to the subject matter.

The solution
Within the guidelines set, we designed an engaging and clearly laid-out newsletter to showcase a number of good causes supported by M&G, and increase participation in the funding events available and even endorsement.

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