Client: Journalists' Charity

Requirement: Website redesign

The challenge

The Journalists’ Charity distributes grants and other forms of assistance to those in urgent need of financial help as well as residential and nursing care.

The charity supports professional journalists and their dependants from newspapers and magazines, television, radio and on-line. It is run for journalists by journalists, who are all too aware of the pressures facing those working in the media in the 21st century.

In 2015, the charity paid out c. £330,000 to over 140 cases with beneficiary ages ranging from those in their 20s to their 90s. The website site had become un-fit for purpose and wasn’t optimised for mobile and tablets.

The solution

We revamped the website so that it was informative and engaging, with a clear and strong presence and a focus to the charity’s core offerings / services. We improved the structure, communication and user experience so that the site could work on two levels: to provide information and help to journalists in need, and to appeal for donations and increase support.

The Journalists’ Charity website is now an indispensable resource that appeals to journalists of all ages and provides clear calls to action for potential donors.

Share: