Our client – a Rotary club in Buckinghamshire – required a website that reflected Rotary’s long-standing heritage, brand and community spirit yet also felt fresh, modern and inviting to younger audiences.

Beginning in the UK in 1912, Rotary is one of the world’s largest and most successful global membership and humanitarian service organisations, with 1.2 million members in over 200 countries.

Rotary clubs bring together people across generations who wish to create lasting change in the world, in their communities, and in themselves. Rotary is open to anyone over the age of 18, with plenty of opportunities to get involved.

Our client wanted a balance that ensured that dedicated, long-standing members would still feel valued for their experience and involvement – which is so central to the club’s identity – and fully represented. Yet they also wanted to capture the energy of the organisation.

Our approach focused on a clean structure with a warm, community-led visual tone that could resonate across the different target age groups.

The site was a bespoke design built within the Squarespace platform, with custom-code incorporated and Donor-Box donation form integration.

The result feels both rooted and forward-looking – an outcome that the client was keen to achieve and that they and we are delighted with.

The site was featured in the December edition of the Squarespace Circle newsletter and picked up a Gold award at the AVA Digital Awards in the not-for-profit category.