Requirement: Brochure design and print

The challenge

FEU Training, from FEU (Federation of Entertainment Unions) is a project coordinated by Equity, the Musicians’ Union, The National Union of Journalists and The Writers’ Guild of Great Britain. They joined forces to help freelance members develop the key business skills needed for their careers to progress. FEU Training wanted to create awareness, grow numbers and promote the quality of their training courses provided. They therefore commissioned us to produce a booklet that was highly informative yet also inviting to read.

The solution

Our approach was to appeal to the fun, vibrant industries FEU Training is aimed at through using bold colours and lively illustrations yet maintaining the integrity of the expert advice offered. By designing a pocket size reference booklet, named On Course, information inside could be presented in a format that was easy to dip in and out of. This one-off booklet was so successful that it’s now into its fourth year … and still going strong!