Cytiva is a global life sciences leader dedicated to advancing and accelerating therapeutics. They bring speed, efficiency and capacity to research and manufacturing workflows, enabling the development, manufacture and delivery of transformative medicines to patients.

The market for diagnostic services has been challenging following the Covid pandemic but a strong upturn is predicted. Cytiva therefore wanted to capitalise on this by promoting their Diagnostic Division’s range of services available speed up commercialisation for clients lacking in capability, capacity or expertise.

The brief was for animated videos to use on social media and relevant web pages for the following services; Contract manufacturing, Product customisation & development and Immunoassay development.

We created a series of three animated explainer marketing videos that convey Cytiva’s complex processes, products and information in a manner that looks engaging and is easy to understand while still striking a balance between visual appeal and scientific accuracy. The videos are not only informative and fun to watch, but also trustworthy.

They are highly creative too: the series won the highest accolade possible in 2025 Hermes awards (Interactive Media category) – a Platinum.