Citizens UK

Booklet design and print for refugee sponsorship charity.

Requirement: Literature / Mailer design


The challenge

Citizens UK is a small charity involved with community sponsorship of refugees.

The solution

We developed a concertina-folded approach to stand out from single-folded leaflets, without requiring significant additional print costs. The look is very bold, both in type and colours – with a third colour added to the two core brand colours to help everything ping out – for maximum impact. Minimal and bold text statements mean little read time is required, with large attention-grabbing quotes. Visual appeal is further enhanced through full bleed images as hero images rather than support material.