Requirement: Literature / Mailer
Citizens UK is a small charity involved with community sponsorship of refugees.
We developed a concertina-folded approach to stand out from single-folded leaflets, without requiring significant additional print costs.
The look is very bold, both in type and colours –with a third colour added to the two core brand colours to help everything ping out – for maximum impact. Minimal and bold text statements mean little read time is required, with large attention-grabbing quotes. Visual appeal is further enhanced through full bleed images as hero images rather than support material.