Client: BHA

Requirement: Infographic factsheets

The challenge

Representing over 40,000 hotels, restaurants, clubs, food service, attractions, serviced apartments and leisure companies for UK residents and overseas visitors, the BHA (British Hospitality Association) is the leading agenda-setter and members’ organisation for hospitality and tourism. The BHA needed a series of hand-outs to accompany local government lobby day meetings, with information presented in an engaging and digestible way. With separate versions required for Scotland, Wales and the UK, the template also had to be flexible.

The solution

We developed a combined infographic and factsheet approach with a simple and clear yet highly visual modular design which allowed the infographics to convey the facts / stats quickly and easily. This was also flexible enough to allow the infographics to communicate facts either separately or holistically as part of the text flow.

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