The words ‘Content is King’, ‘Content Creation’ and ‘Content Creators’ seem to be everywhere these days but what exactly do they mean and where do you start? In simple terms, content creation is the process of creating various forms of digital marketing material (content) – words, graphics, photos, audio or video, shared on platforms like websites and social media channels to attract new and returning customers.
 
Here are our top five types of marketing content you should consider implementing:

1. Blog Posts and Articles

  • Why: Blog posts help with SEO, establish your expertise, and provide valuable information to your audience.
  • Tips: Focus on evergreen content, optimize for keywords, and include engaging visuals. Regularly update your content to keep it relevant.

2. Infographics

  • Why: Infographics present data and information in a visually appealing and easy-to-digest format, making complex information more understandable.
  • Tips: Focus on clean, clear design, use reliable data sources, and include your branding. Share infographics on social media and embed them in blog posts.

3. Video Content

  • Why: Videos are highly engaging and shareable, helping to explain complex concepts and showcase products in action.
  • Tips: Keep videos short and engaging, use captions for accessibility, and leverage platforms like YouTube, Instagram, and TikTok.

4. Email Newsletters

  • Why: Email newsletters help maintain regular contact with your audience, promote content, and drive traffic to your website.
  • Tips: Personalize emails, segment your audience, provide valuable content (not just promotions), and include clear calls-to-action.

5. Social Media Posts

  • Why: Social media posts have a wide reach, and are cost-effective way of connecting with your audience. These can also be used to promote your other content materials.
  • Tips: Understand the interests and behaviours of your target audience and tailor your posts to meet these needs. Encourage interaction by asking questions and using call-to-actions.

Millions of pieces of content are published online every single day. To stand out and make an impact on your customers (and potential customers), your content needs to be of a high quality – well written and well designed.

Need help with your content creation?
As an award-winning London graphic design agency surgerycreations can help create marketing content that will help you stand out and keep your customers engaged.

Got a project in mind? Please get in touch.