Infographics are a fantastic way to convey technical data or complex information in an engaging way.
Infographics & Data Visualisation
Tell your story clearly, quickly and visually: cut through the mass of information that surrounds us every day by using an eye-catching infographic.
At surgerycreations, we are expert in creating both infographics and more complex rich graphics to get your messages successfully across to your audience as well as attract new leads.
What’s the difference between an infographic and data visualisation?
Infographics present vital information in a simple and engaging visual format. They make data easy to understand and remember, resulting in a significant impact on brand awareness when promoted through your most effective channels.
A data visualisation sets out numerical data objectively and quantifiably. It turns a complicated collection of numbers into a chart, plot or graph that can be understood at a glance.
Popular infographic styles
We create many different types of infographics for our clients: key to success is designing an infographic that is not only paints a clear and instant picture of yoru information but that also reflects your brand.
Data visualisation infographic
Hard data is a valuable resource in marketing, but can get lost in a comprehensive guide or detailed blog post. Data visualisation infographics put your most compelling statistics front and centre, letting your audience draw conclusions for themselves.
Comparison
infographic
Side-by-side comparisons explain the differences between two similar products or demonstrate how your value proposition stacks up against the competition. Comparison infographics provide the perfect visual representation to add to your content marketing portfolio.
Timeline
infographic
Whether explaining the birth and development of your brand, the evolution of your industry or showing market trends, a visual timeline is a great device to show the history of your organisation or theme.
Geographic
infographic
Are you a regional, national or international organisation? Demonstrate just how far your brand reaches with a geographic infographic. This branded asset provides the detailed information your audience needs, whether area-specific facts, regional analyses or comparing global data such as on climate and population.
Informational or list infographic
Hard data is a valuable resource in marketing, but can get buried in a detailed guide. An Informational or list infographic contains details about your industry or products to demonstrate value and benefits, and generate demand.This type of infographic is also ideal for commenting on a particular industry trend by calling out relevant information.
Process or flowchart infographic
Whether explaining how to use your services or carry out a procedure, flowchart infographics create an easy-to-follow graphical representation that will help your customers or employees understand an important process step-by-step.
What’s the best way to use infographics in marketing?
Infographics are versatile assets that can be used in numerous ways throughout your digital marketing content strategInfographics are versatile assets that can be used in numerous ways throughout your digital marketing content strategy. These are just some of the communications channels that our clients frequently request infographics for:
Social Media
Social media graphics attract more attention and engagement than text-only posts. Visual content is up to 40 times more likely to get shared on social media.
Email Marketing
Increase brand or product awareness with a targeted email marketing campaign. Visual content through email helps you stand out and helps establish yourself as an expert.
Blog Articles
Include infographics in your blog posts for a way to add visual Include infographics in your blog posts for a way to add visual communication to your articles. They can call out important information in an engaging and shareable way.
7 key advantages of using infographics
- The human brain process visuals better than text
- A great way to tell a visual story
- A clear way to communicate with international audiences
- Easy to digest
- Linkable and shareable
- Showcases your expertise
- Can help boost sales.
Ready to stand out from the crowd?
Contact the surgerycreations team today
View Some Examples
Xyz example click here to view case study
Xyz example click here to view case study
Xyz example click here to view case study